Discover the World's 1st Zero-Waste Island & How it's relevant to you [4 min read]


Hello there,

I let you in on a personal secret: I love heroic stories. ๐Ÿฆธ๐Ÿฝ

Such stories can motivate and show the way. They can bring the 'seemingly impossible - suddenly within reach".
โ€‹

This week, I'm working in Mauritius ๐Ÿ‡ฒ๐Ÿ‡บ. Highlighting the circular economy as a new business proposition and innovating through "Zero Waste workshops".

Circular can also be a solution to the growing waste problem.

It is a multifaceted problem - which I love to help solve globally. 1 landfill at a time.

As a 1st step, I share the story of Tilos.

This Greek Island become the world's 1st Zero Waste Island.โ€‹

โŒ Until 2021, 87% of it waste was buried in a landfill.
โŒ Marine debris affected the coastal ecosystems.
โŒ People and tourist were littering.
โ€‹

Everything changed with the "Just Go Zero Tilos" project:
โ€‹
โ™ป๏ธ The island transformed into a zero waste model in just 2 years.
โ™ป๏ธ Achieving a recycling rate of over 90%,
โ™ป๏ธ Closing its renown landfill.

What struck me:

  1. An Engagement Team educated the population for months (!)๐Ÿ“š: The project enhanced the quality of life for its residents.
  2. Transformation of a Landfill ๐Ÿšฎ into a Circular Innovation Hub.
  3. Boosting the Economy & creating jobs ๐Ÿ’ผ
  4. Soil Regeneration ๐ŸŒฑComposting played a vital role in Tilos' zero waste strategy, providing high-quality natural fertilisers for the island's soil.
  5. Banning Single-Use Plastics ๐Ÿšซ

Tilos is not alone...

โ€‹Zero Waste Cities are showing the way๐ŸŒ

Here are some examples of a growing group - from all corners of the world:

  1. โ€‹Accra (Ghana): Recovered over 300 tons of waste, transforming organic waste into compost. Created urban gardening hubs using composted waste.
  2. โ€‹Curitiba (Brazil): Improved waste collection and recycling rates through community engagement. Implemented innovative urban planning to support waste management.
  3. โ€‹Edinburgh (Scotland): Building new facilities for energy recovery from waste. Implemented advanced recycling technologies to meet zero-waste targets.
  4. โ€‹Kamikatsu (Japan): Residents separate waste into 45 categories for thorough recycling and composting. Saved a third of former waste incineration costs through recycling.
  5. โ€‹Ljubljana (Slovenia): Demonstrated successful zero-waste strategies through partnerships and innovation. Achieved high recycling rates through comprehensive waste management systems.
  6. โ€‹Mexico City (Mexico): Reduced landfill needs and utilized biogas from the closed landfill for electricity. Implemented waste-to-energy projects to reduce environmental impact.
  7. โ€‹Pune (India): Diverted over 80,000 metric tons of waste from landfills annually. Improved waste pickers' livelihoods through formal employment.
  8. โ€‹San Francisco (USA): Diverted over 80% of waste from landfills through recycling and composting. Created economic opportunities through recycling and composting industries.
  9. โ€‹Santiago (Chile): Collected 17.5 tons of food waste, with 70% composted and 30% donated. Reduced food waste by promoting sustainable market practices.

My Aha Moment ๐Ÿคฉ

When we worked on making Amsterdam's a 100% circular city, I realised the huge potential cities have. And the power to include citizens into the creation of modern cities.

A potential that is often untapped...

Call to action: Can we turn all landfills into 'Circular Innovation Centers'? ๐Ÿš€

I got an idea for you: Why not write to your mayor and suggest to turn your city into a "Zero Waste City"?

โ€‹Here you can find inspiration in case studies.โ€‹

It's worth a try. Message me if you get stuck.
โ€‹
Be happy. be circular,

Harald

Where to find me next - and other circular enthusiasts - in the near future:

2 April 2025: Circular Start up Event, Amsterdam/Netherlands.
โ€‹8 April 2025: Plant FWD: Europeโ€™s biggest conference for alternative proteins. Amsterdam/Netherlands.
8 April 2025: Plant Fwd, Amsterdam/Netherlands
15 Mai 2025: Smart City Summit 2025, Vienna/Austria
27/28 Mai 2025: Resource Forum Austria, Salzburg/Austria
10-20 November 2025: COP 30, Belem/Brazil
โ€‹

As a reminder, you're receiving this email because you signed up for the Circletter weekly newsletter.

For more circularity frameworks, examples, and content, check out my LinkedIn or my website.

No longer want to receive any emails from me? You can click here to unsubscribe from all future updates from us. By unsubscribing, you will also stop receiving updates about products or services you might have bought from us.

Harald FRIEDL

Harald is an internationally renowned circular economist. He is advising the United Nations in several countries and and is working with top companies on their road towards circularity. Harald has co-iniatied the global yearly โ€œCircularity Gap Reportโ€, one of the most referenced publications in the field of circular economy. Harald has extensive consulting experience asย  CEO of the the do-tank Circle Economy in Amsterdam. And he spearheaded the circular transition in his home country Austria when he served as Circular Economy Accelerator for the Austrian Government in 2022.

Read more from Harald FRIEDL

Hello there, Let me begin with a story that made my blood race the other week: Australia has moved to ban fish-shaped plastic soy sauce sachets in takeaway meals. ๐ŸŸ Something so small yet symbolic of the world of waste we allow to persist. Why this matters so much? It's about policy that forces change. Because in the circular economy, bans arenโ€™t just constraints. Theyโ€™re signals. The voice of the people is clear? Surveys show that 85% of people want global bans on single-use plastics. โŒ Why...

Hey โ€” Harald here. Last week I visited Norway, and I can say this with certainty: A new chapter in circular history is being written here. In the fjords, a company called NTG (Norway Textile Recycling) has quietly cracked the code of textile recycling โ€” not just as a pilot, but as a business model. And that changes everything. โŒ The Textile Problem Letโ€™s not sugarcoat it: the textile industry is one of the worldโ€™s dirtiest. Responsible for 10% of global COโ‚‚ emissions (more than aviation and...

๐ŸŒŒ Hey โ€” Harald here. Have you seen this image before? I could not stop laughing. And then feeling the uncomfortable truth too.Many of us are stuck in fear: of climate collapse, of financial pressure, of change itself. But hereโ€™s the truth: In a universe this vast, the real tragedy is wasting our time on Earth by doing nothing. โŒ The Big Picture, the Small Story Letโ€™s zoom in. Every year, humanity extracts 100 billion tonnes of materials. Less than 7% are cycled back. By 2050, if we keep going...