Hey there, Harald here!

Over the last 12 months I’ve been quietly experimenting with something new: brand partnerships.

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🚨 Not sponsorship deals.

🚨 Not one-off posts.

♻️ But collaborations that create value,.

♻️ Tangible outcomes through co-created of content and experiences.

♻️ Visible and credible.

I started last year in Amsterdam with a small handful of companies. It worked better than even I hoped. And it taught me a lot about what brands really need right now.

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🧨 The problem I’m helping clients solve

Many companies want to be seen as sustainable.

But many tell me privately:

• “We’re doing good things, but nobody notices.”
• “We can’t translate our circular projects into stories customers understand.”
• “We don’t know how to connect our brand to credible, authentic voices.”

At the same time, the circular economy space is noisy and fragmented.

It’s easy for even solid initiatives to get lost.

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There is no '🔑 a secret sauce'.

Be careful if anyone promises that .
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But I have developed 3 practical steps that resonate with me. And attract the right partners, by.👇
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1️⃣ Being authentic.
​Find an answer in a world where companies & brands are no longer trusted. Don’t retreat, engage with honesty.

2️⃣ Engaging in human connection.
​Take time to uncover the true story. Align it with the entrepreneur’s or leader’s real vision, not just a marketing claim.

3️⃣ Guided by honesty, to create trust.
​Communicate it in a “healthy & real” way. Let people see both the magic ✨ and the shades of grey 🌗 that shine through.

I love to give inspiration and have a practical action plan.
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Especially in times when many people feel overwhelmed and don’t know where to start.

🔭 Why This Matters to You

If you’re a brand, startup, or organisation with a circular economy project that deserves to be seen:

• You’ll reach an audience that cares about impact, not greenwash.
• You’ll have a partner who can connect your project to the bigger picture.
• You’ll be part of stories that inspire change and attract talent, customers, and partners.

💡 How I Do It

Instead of generic “influencer marketing,” I build partnership narratives:

• Speaking & stage moments — weaving your project into keynotes at events, summits, and masterclasses.
• LinkedIn storytelling.
• On-site experiences. v=Visiting your project, co-creating videos, showing your impact live.
• Knowledge products: Co-developing guides, checklists or mini-reports that your team can use with clients, investors, and press.

Each partnership is co-designed.

🌱 The Impact

Several stories I am proud of.

• Co-created content reaching 100.000s impressions on LinkedIn f.e. with an electronics company.
• Work with a design studio leading to iconic new digital asset.
• A collaboration with a packaging company in Europe leading to new investors.
• A Fortune 500 company reporting that content is used to engage employees, and further on, to inspire new collaborations with stakeholders.

📣 Call to Action

It works.

Therefore, I’m opening a few more brand-partnership slots for Q4/Q1.
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If you feel like co-creating a narrative that showcases your circular innovation, drives engagement and positions you as a leader, hit reply or answer this form to explore together.​

Stay safe,
Harald

Where to find me and others:

23 October 2025: Camacol Summit, Barranquilla/Colombia

10-20 November 2025: COP 30, Belem/Brazil

30 March - 1 April 2026: changeNOW, Paris/France.

Before you go, rate today's email 💙💙💙💙💙 💙💙💙 💙

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Whenever you are ready, here are 5 ways I can help you:

​The Circular Advantage: If you're a corporate or a startup struggling with the lack of clarity on where to start or Building & funding circular business cases — my FREE 5-day email course is for you.

​Inspire Your Audience: From TED to Zero Waste Conferences, I've been invited as a keynote speaker to talk about circular economy, leadership, and innovation. Book me to start making an impact.

​Educate your team with a Circularity Masterclass: Partner up with me to create immersive experiences to make the Circular Economy feelable.

​Get inspired: My TEDxTirana talk on how we can hack a broken system while building a better one.

​Go deeper with my book: "The Customer is the Planet: A handbook for sustainable business" which I co-authored in 2024. ​
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